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Malioboro is one of the leading tourist destinations in the city of Yogyakarta. The problem faced is the reduced comfort of tourists because of the limited pedestrian area used for motorized vehicle parking and street vendors. Therefore, the city of Yogyakarta government tried to arrange the Malioboro area by transferring parking locations and structuring street vendors. But in reality, it is not easy for the Yogyakarta city government to do so, because it is related to the economic interests of parking attendants and street vendors. Here government communication finds its relevance, how the government can convey and convince the public about development programs but also can receive aspirations and understand the interests of the community. Based on this background, this study aims to analyze the communication process carried out by the Yogyakarta City government in structuring the Malioboro area. This study uses qualitative methods, with documentation data collection techniques and interviews conducted with the Yogyakarta City Government, Parking Community, Street Vendors Community, and Malioboro visitors. Data analysis techniques use qualitative analysis techniques through the stages of data reduction, data display, and conclusion. This study found two cases of government communication processes in the arrangement of the Malioboro area in 2015-2017. First, a well-run case of government communication was found between the Yogyakarta City government and the Street Vendor Community. Communication runs two ways, feedback from street vendors gets a positive response from the Yogyakarta City government. Receiving and giving good information between the communicant and the communicator made the Malioboro area arrangement program in the street vendor area well done. Secondly, the case of government communications that went badly happened between the government of the City of Yogyakarta and the Parking Guards Community. Feedback provided is not as expected. The communication process was slightly hampered in the relocation of parking from Malioboro to the Abu Bakar Ali Parking Park. The obstacles found in this communication process made the implementation of the policy difficult, even though an agreement was finally reached. The results of the government communication process took UPT became the dominant communicator in the government communication process in structuring the Malioboro area.