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Startup is becoming a trend in Indonesia. Various success stories from local startups such as Gojek, Tokopedia or Bukalapak, has become trigger for the emergence of new startups. The potential of internet users in Indonesia which is increasing from year to year is also a catalyst for establishing a startup. At an early stage, startup must identify user experience priorities and problems in developing software product phase. This chapter describes work in progress on a shortened version of Design Sprint approach, and its application to designing Software product in Startup. Google Ventures initially introduced Design Sprint to tackle critical business problems and come up with viable solutions within five days.