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The purpose of the study was to analyze the income and strategy for developing siem citrus commodities. The study was conducted in Kerinci Regency by selecting two districts, namely: Keliling Danau District, and Bukit Kerman District. The research was conducted from June to November 2018. Research data sources are primary data and secondary data. The number of respondents was 180 households. Data were test by descriptive and SWOT analysis. The results showed that the average income of siem citrus farming was very high, reaching Rp. 74,100,053.00 per year or as much as Rp. 6,175,004.00 per month. Results of the SWOT analysis, the score of internal and external factors are positive so that the best strategy to improve the developing siem citrus commodities is the aggressive strategy. The strategy of developing siem citrus commodities is to maintain the quality of products and soil fertility by utilizing market opportunities and partner cooperation in the procurement of seeds and marketing of produce.