Why companies are not always adopting sustainable innovation? (a) Achmad Hidayat Sutawidjaya, (b) Lenny C Nawangsari
(a) Doctoral Manajemen, Universitas Mercubuana, Jakarta (b) Magister management, Universitas Mercubuana, Jakarta
In reality, that technology adoption is very complex. Currently manufacturing companies have passed the four main phases, referred to as the industrial revolution. The first is called the 1.0 industrial revolution, while the second and third industrial revolutions are known as Industry 2.0 and Industry 3.0. And the fourth is called the Industrial Revolution 4.0, and this is a new vector of industrial development, which means that in the future industrial revolution 4.0 can lead to gradual modernization of the industrial sector and has the potential for changes in technological modes that exist in the country itself. This study is a discussion of the understanding of why companies are not always successful in adopting sustainable technology in the field of hospital services in Indonesia from the aspect of managing supplier relations to ensure sustainability in the perspective of state-owned companies. Descriptive research model with a case study approach that is focused intensively on the object of service. While the population and samples are conducted at Pertamina group hospitals, in Jakarta, Indonesia. The results in this study that companies need the right strategy, and continue to experiment as well as invest in who is in it, because sustainable innovation (technology) cannot always be adopted by the company, there needs to be a changing mindset to empathize with issues and problems which is centered on the source that is owned by the company.