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THE EFFECT OF THE DIMENSIONS OF CORPORATE COMMUNICATION ON CUSTOMER SATISFACTION OF SHARIA MANDIRI BANK IN MEDAN
Adelina Lubis (a*), Ritha Dalimunthe (b), Yenni Absah (c), Beby Karina Fawzeea (d)

a ) University of North Sumatra
Jl.Abdul Hakim No.1, Padang Bulan, Medan Baru, Kota Medan, Sumatera Utara, 20222
*adhel_uma[at]yahoo.co.id, rithadalimunthe[at]gmail.com,
absah_usu[at]yahoo.com, beby[at]usu.ac.id
b) Faculty of Economics and Business
Doctoral Program in Management Sciences

Abstract

The aim of this research is to determine the effect of the dimensions of corporate communication on customer satisfaction of Sharia Mandiri Bank In Medan. This research is an associative whether the sample of this research is 92 customers which take using simple random sampling technique. The methods of collecting data using documentation and questionnaires. The analysis technique used multiple linear regression. The results of this research is indicate that the dimensions of corporate communication has an effect on the customer satisfaction of Sharia Mandiri Bank In Medan

Keywords: Corporate Communication, Customer Satisfaction, Sharia Mandiri Bank

Topic: Business Administration

Link: https://ifory.id/abstract/KuJGfDEAMgRp

Conference: International Conference on Administration Science (ICAS 2019)

Plain Format | Corresponding Author (Adelina Lubis)

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