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The use of e-Samsat services as a means to facilitate the process of paying motor vehicle tax has not made a significant contribution. This is due to the lack of introduction to the community, especially in the East Java region, that the benefits of e-Samsat can be used optimally. This study aims to analyze the factors that influence the use of e-Samsat services. this research can provide recommendations to policy makers to improve East Java e-Samsat services, especially payment for Motor Vehicle Taxes. Methods of collecting data by distributing questionnaires, and analyzing data using the Structural Equation Modeling (SEM) approach using variables such as Trust, Awareness and Intention to Use. The results of the study show that the Trust and Awareness variables directly or indirectly affect the intention to use East Java e-Samsat services.