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UNNES has a vision of becoming a conservation-oriented and internationally-reputed university. It makes UNNES carry out various policies for making the academics aware and implement the conservation values. There are 8 (eight) pillars of conservation; however, the study focuses on 5 (five) pillars which are directly related to the environment. The other 3 (three) pillars relate to the conservation of culture and character. This study aims to determine the knowledge, perceptions and attitudes of UNNES students on environmental conservation at UNNES. This is an attempt to understand the real condition of students and to evaluate the policies carried out by the university management. This was a quantitative research taking students from Universitas Negeri Semarang (UNNES) as the population. The total population were 24,000 students and with Slovin formula; there were 393 students as the samples. Data were collected by distributing the questionnaires with 3 (three) variables; knowledge, perceptions, and attitudes of UNNES students on environmental conservation. Then the data were analyzed descriptively and inferentially. All data were processed using SPSS 23.5 for Windows. The results of the study showed that; 1) 52% of the respondents had high knowledge on Environmental Conservation; 2) 50% of the respondents had very high perception on Environmental Conservation; 3) 61% of the respondents had good attitude on Environmental Conservation; and 4) simultaneously; students- knowledge (X1) and students- perceptions (X2) had effect for 66.5% on their attitudes on environmental conservation (Y). Next, the partial results were students- knowledge (X1) had an effect for 35.9% on their attitudes on environmental conservation (Y) and student perceptions (X2) had an effect for 61.3% on their attitudes on environmental conservation (Y). It means that students already have good environmental knowledge, perceptions and attitudes on conservation. Students- attitudes on conservation can be improved and shaped through students- knowledge and perceptions.