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The market place industry in Indonesia has increasingly stretched in recent years. The main stages to achieve success in the business of buying and selling at market place identify the factors that influence consumers when buying goods offered by the market place. These research aims to analyse consumer behaviour in the selection of market places. This study uses a model of the Unified Theory of Acceptance and Use of Technology (UTAUT-2) approach and and the Partial Least Square Structural Equation Modelling (PLS-SEM) method. The UTAUT-2 model will describe the factors that influence consumer behaviour in the choice of market place and PLS-SEM used to test hypotheses from the researches that have been made with the research data obtained from the questionnaire. Respondents were expected to fill the questionnaire in this study as many as 200 respondents. The expected results of the thesis are the emergence of the most influential factors on consumer behaviour in the choice of market place so that it can be used as a recommendation for creating a new market place and improving the system on an existing market place.