The Effect of Media Content, Brand Image, Brand Trust Toward Consumer Loyalty in New Media Instagram
Maulina Larasati Putri (a) , Vera Wijayanti Sutjipto (b) , KYS Putri (c)
1) Department of Communication, Universitas Negeri Jakarta, Jakarta, Indonesia
2) Department of Communication, Universitas Negeri Jakarta, Jakarta, Indonesia
3) Department of Communication, Universitas Negeri Jakarta, Jakarta, Indonesia
Abstract
Keywords: brand image, brand trust, content media, and consumer loyalty
Topic: Computer and Communication Engineering
Link: https://ifory.id/abstract/Kyx7pwPWVQf6
Conference: The 4th Annual Applied Science and Engineering Conference (AASEC 2019)
Plain Format | Corresponding Author (Maulina Larasati Putri)
Featured Events
Embed Logo
If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):
<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>
Site Stats