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Speaking about the existence of Riau Malay custom refers to the identity of the Malays themselves, namely: Islamic religion, Malay customs, Malay language will include strengths, weaknesses, opportunities / opportunities and challenges / threats as a process of cultural transformation that is taking place today, and of course it is necessary to take into account the possibilities that will occur in the future. Through these calculations, the existence of customs and culture of Malay Riau will be able to estimate its shape, role, function, variations, and so on. The power of customs and Riau Malay Culture (BMR) can be referred to the existence of community efforts to continue to study and present it both locally, regionally, nationally and internationally. One element of Malay culture, Riau Malay, is always used as a reference to standardize the National Languages in Indonesia, Malaysia, Brunei. Likewise, studies on customs, arts, and Malay literature continue to be carried out, although in frequency, the intensity still needs to be improved but the results can benefit the existence of Riau Malay Culture. The Adat Institution as an association of traditional Malay Malay leaders and leaders has been established since June 6, 1970 and still runs the program. As for the problem formulation in this research is How is the Optimization of the Role of Riau Malay Customary Institutions to realize Pekanbaru City as a child-friendly city, What are the inhibiting factors for optimizing the role of the Riau Malay Customary Institution to realize Pekanbaru City as a child-friendly city, What is the ideal shape for the future optimization of the Malay Customary Institutions role Riau realizes Pekanbaru City as a child-friendly city, with a type of sociological juridical research with an emphasis on field research. The sociological juridical approach is carried out because the problem under study revolves around how the application of law in society. The purpose of this study, to determine To find out the optimization of the role of the Riau Malay Customary Institution to realize Pekanbaru City as a child-friendly city. To find out the inhibiting factors for the optimization of the role of the Riau Malay Customary Institution to realize the City of Pekanbaru as a child-friendly city. realizing the city of Pekanbaru as a city worthy of children. by conducting interviews with related parties, namely the Pekanbaru City LAMR, the Government, the Pekanbaru City DPRD, the City Planning and Development Agency, P2TP2A, companies, womens organizations, and the people of Pekanbaru City. The results of this study are in the form of optimizing the role of the Riau Malay Customary Institution to realize Pekanbaru City as a child-friendly city through strengthening the functions and tasks of the Pekanbaru City LAMR. human, budget factors, community habitual factors, and ideal shape in the future. Optimizing the role of the Riau Malay Customary Institution in realizing Pek