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Contextual learning is an innovative approach that changes teacher-centered learning to student-centered learning, to help the teacher associates the learning material with the real situation of the students. This study aimed to determine the motivation of the students to learn Arabic for banking field through multimedia-based contextual learning by using qualitative method. The participants of this study are students of second semester of Perbankan Syariah Department.The study used data collection technique with participatory observation, in-depth interviews and document study. The data analysis techniques of Miles and Huberman models namely data display, data reduction and data conclusions applied in this study. The result showed that contextual learning kept students motivated to learn, participated actively in arranging the concept of conversation according to the theme assigned to each group, students attention was focused on searching vocabulary, asking questions, and completing the manuscript according to a predetermined time, persevering, persistence and enthusiastic in composing conversation texts and practicing speaking and acting out using Arabic banking conversation scripts.