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Reducing infant and under-five mortality by 2030 is one of the goals of sustainable development. One way to achieve the aforementioned goal is to intensify the practice of exclusive breastfeeding. In Indonesia, it was recorded that in 2017 the exclusive breastfeeding had only reached 61.33%, while in Semarang, the city had reached only 67.33%. The factor that influences the lack of awareness in exclusive breastfeeding is low self-efficacy among mothers. Using descriptive qualitative methods through in-depth interviews and documentation studies, this study aims to form a collaborative governance model in exclusive breastfeeding policy practices in Semarang City. Collaborative Governance in advocating exclusive breastfeeding policy is particularly crucial because not only the government is incapable to overcome these difficulties themselves, but also the complexity of working mothers continues to increase. Collaboration involves academicians, NGOs/Civil Society, Government, and Media. The Collaborative Governance model is built on the types of stakeholders in penta-helix chart. This model is presumed to be able to enhance self-efficacy in exclusive breastfeeding based on the actors role and interests.