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Strengthening Network-Based Regional Tourism Case Study of Networks Between Sleman District Government and Cikal Bintang Bangsa Company (Taman Pelangi) at the "Festival of Light of Kaliurang"
Muchamad Zaenuri, Rina Septya Eviany, Helen Dian Fridayani

Department Of Government Affairs and Administation, Universitas Muhammadiyah Yogyakarta


Abstract

One of the roles in increasing regional income is from regional tourism development. Kaliurang is an area in Sleman Regency. Sleman Regency is one of the regions that has considerable potential in the tourism sector. In the area, there are many tours that offer natural and artificial tourism. Tourism Object The Festival Of Light Kaliurang is a family tour that offers entertainment with dancing fountains and beautiful lantern lights. This event is held every period twice a year, namely on Eid holidays and Christmas holidays. The Festival Of Light Kaliurang event has a different theme each year. In identifying it using the theory of network processes and network relations patterns. The research method used is descriptive qualitative. Data collection techniques used were interviews and documentation sourced from these data from the Sleman Regency Tourism Office, Cikal Bintang Bangsa Company, and the Hargobinangun Community at the Kaliurang Festival of Light. The results of the research is in the collaboration process of Sleman Regency Tourism Office and Cikal Bintang Bangsa Company to decide and initiate a collaboration network, because both parties have the same goal, namely one of them is to increase the potential of tourist visits in the Kaliurang. The two parties made a new innovation that had never existed before, by creating tourism objects in the afternoon until evening. In addition, initiation in networking is needed, because the Sleman Tourism Office admits it lacks competence, lacks efficiency in financing, and Human Resources and inadequate budgets.

Keywords: Tourism, Networking, Festival Of Light Kaliurang.

Topic: International Symposium on Social Sciences, Humanities, Education, and Religious Studies

Link: https://ifory.id/abstract/LYKZdwxjEJMh

Conference: The 3rd International Conference on Sustainability and Innovation (ICoSI 2019)

Plain Format | Corresponding Author (Muchamad Zaenuri)

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