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The land is a vital resource for human life. In order to built the food security and ensure food provision, the government of Indonesia enacted the law number 41 year 2009 about The Sustainable Agricultural Land Protection. Furthermore, this law embedds several other means upon the existence of farmland and reason it to be protected. These various embedded functions put agriculture as a multifunctional agriculture. This concept is a development concept which acknowledge that the agriculture sector serves various functions other than to produce commodity. By analysing the body content of the law, this research recognise 11 functions that the protection is trying to address. Furthermore, this present research is trying to find the empirical evidence that the 11 functions addressed by the law exist in the society and explore the utilization of these functions as a policy implementation approach. Employs an open questions of questionnaire, the evidence is collected through a survey conducted in the Demak District, the Demak Regency and targeting 238 respondents. Using descriptive and cross tabulation analysis, this research found that altough the economic motive is substantial, the majority of the society acknowledges and practises the 11 multifunctionality in their farming activities unknowingly. Moreover, by an adequate education and empowerment, the society, particularly farmers, may understand their role in the farmland protection. Thus functions aimed by the sustainable agricutural land protection may be succesfully realized.