Effective marketing strategy determination based on customer clustering using machine learning technique
Muhammad Ridwan Andi Purnomo
Department of Industrial Engineering, Faculty of Industrial Technology, Universitas Islam Indonesia, Yogyakarta, Indonesia
Abstract
Keywords: effective marketing strategy, customers clustering, machine learning, RFM method
Topic: International Symposium of Engineering, Technology, and Health Sciences
Link: https://ifory.id/abstract/LdtCUNcVBP7W
Conference: The 3rd International Conference on Sustainability and Innovation (ICoSI 2019)
Plain Format | Corresponding Author (Muhammad Ridwan Andi Purnomo)
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