Indonesia Conference Directory

Elections in Indonesia are getting closer. On April 17, all Indonesian people will give their voting rights in the Presidential Election and Legislative Elections. Especially for legislative candidates who are competing to be elected representatives, they do everything they can to increase their electability. Interestingly, a number of political parties and legislative candidates have now adopted communication technology to boost their votes, especially in winning the votes of the millennials. They use big data sourced from social media to compile digital campaigns. This is a clear evidence of an innovation supporting industry 4.0, which is growing in the political sphere. The formulation of the problems contained in this study are: (1) Why do political parties choose to use digital campaigns rather than conventional campaigns? (2) What kind of digital campaign system does the peoples representatives do to gain votes from beginner voters? This study uses a qualitative approach that describes the purpose of the use of the internet as a media campaign in the Legislative elections. The theory and concept used is the agenda setting theory by Maxwell McCombs and L.Shaw. This study concluded that digital campaigns are very easy to reach young people. Because there are 4 criteria for legislative candidates who are the millennial choice when looking for information, namely trust, expertise, attractiveness and external factors.