Indonesia Conference Directory


<< Back

Sandiaga Unos Personal Branding in the Middle of Indonesian Millennial Generation
Fitria Santi(a*), Abdul Basit (a), Muljadi (b)

(a) Communication Science Study Program
UniversitasMuhammadiyah Tangerang
Tangerang, Banten- Indonesia
*fitria78santi[at]gmail.com
(a) Communication Science Study Program
UniversitasMuhammadiyah Tangerang
Tangerang, Banten- Indonesia
basit.umt[at]gmail.com
(b) Management Study Program
UniversitasMuhammadiyah Tangerang
Tangerang, Banten- Indonesia
moeljadi72[at]gmail.com


Abstract

This study aims to find out how the personal branding of Sandiaga Uno in approaching Indonesian millenial generation in the 2019 Presidential Election. In this research, the personal branding aspects studied were focused on three aspects of personal branding: self-identification, political products, and positioning. This research is a qualitative descriptive study and uses content analysis as a data analysis technique. The results of the study show that the values that become attributes of self-identification Sandiaga Uno are risk taking and the ability to build teamwork. To support the spirit of the millennial generation, most of whom enjoy the world of entrepreneurship, the OK OCE Program is one of Sandiagas political products for millennial generation. These values and ideas are further supported by appearance of Sandiaga who tends to be stylish both in formal and informal settings. Sandiagas stylish appearance was also supported by his habit of never leaving sports activities so that his sporty appearance was not easily forgotten by the public.

Keywords: Personal branding, Indonesian millennial generation, 2019 presidential election, Sandiaga Uno

Topic: Education and Social Change

Link: https://ifory.id/abstract/LzmPQCrwuRJ2

Conference: The 1st International Conference on Democratisation in Southeast Asia (ICDeSA 2019)

Plain Format | Corresponding Author (Abdul Basit)

Featured Events

<< Swipe >>
<< Swipe >>

Embed Logo

If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):

<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>

Site Stats