The Development of Edu-Trekking Tourism Attraction in Catur Kintamani based on Single Origin Coffee and Nature-Culture Blend I Made Andityawan, Ni Luh Putu Yuni Krisnayanthi, I Kadek Edo Wisnu Susila, Anak Agung Kompiang Adiada, Desrion Zakarias Anugerah, Putu Chris Susanto*
Universitas Dhyana Pura *chris.susanto[at]undhirabali.ac.id (corresponding author)
Abstract
Catur is a village located in Bangli in the central mountains of Bali, which recently initiated Community-Based Tourism (CBT) project. The main attractions for Catur tourism village include a unique blend of nature and culture, along with the production of single-origin Arabica coffee as a part of the Kintamani geographic indicator branding. Since the CBT project is only in its early years, Catur village is currently still lacking in the amenities and ancillary services to support tourism. However, the local tourism council expressed the desire to start offering tourism packages that are suitable for the village given its current situation. Based on extensive qualitative research, this study was able to recommend the development of educational tourism that revolves around nature trekking, single origin coffee, and unique cultural blend available in Catur. This topic is of particular interest due to the rise of the third-wave coffee movement, in which an increasing number of Millennials and Generation Zs are becoming increasingly more interested in where their coffee comes from and how the coffee is produced. The authors then assisted the committee in charge of developing tourism packages in designing half-day and full-day excursion packages for tourists interested in learning while exploring nature, in improving the presentations of the single origin Arabica coffee from Catur, as well as in training the would-be local tour guides on the techniques of tour-guiding.
Keywords: community-based tourism, single origin, tourism village, Catur, Bali
Topic: International Symposium on Social Sciences, Humanities, Education, and Religious Studies
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