What is Inside Beauty Viral Video and How People React to It
Fairuz Habibah Ramdhani
School of Business and Management, Bandung Institute of Technology
Jalan Ganesha 10, Bandung 40132, Indonesia
fairuzramdh[at]gmail.com
Abstract
Keywords: beauty video; behavioral decision; viral video; virality; youtube video; marketing influencer
Topic: Management
Link: https://ifory.id/abstract/MGy7u6TVjAZJ
Conference: International Conference on Economics, Business and Economic Education Science (ICEBEES 2019)
Plain Format | Corresponding Author (Fairuz Habibah Ramdhani)
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