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This study aims to discover what has been done by BPPT Bandung in making the implementation the strategy of Integrated Licensing Services Agency to make Hay.U application Bandung to be effective. The factors used to analyze it is PIECES consisting of performance, information, efficiency, control, economy, and service. Using a qualitative approach, interviews with a number of stakeholders were conducted to get a comprehensive overview of the application which presently becomes the mainstay of Bandung city government. The results of this study reveal that Hay.U can overall support the performance of users and employees. In addition, Hay. U is also able to improve the accuracy of information which can make online licensing system in Bandung effective. However, the Integrated Licensing Service Agency (BPPT) needs to consider the convenience factor for the users when inputting data. Users still have problems with the new technology and the amount of data needing to be attached.