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Motivating Cessation of Cigarette Smoking through an online-based platform;a Social Media Self-Help Group
Dianita Sugiyo,Agustin Prihannisa Astiti, James Henshall

Universitas Muhammadiyah Yogyakarta
Australian Volunteer International


Abstract

Cigarette smoking is a global health issue and policy concern adversely influencing the health status of its consumers and others associated with fumes of cigarette smoke. This is a growing problem throughout Indonesia, especially in Yogyakarta, as the number of active smokers among adolescents aged above 10 years old reached 21, 2 % in 2013. This study examines the outcomes of an online self-help group (SHG) of students at a private high school in Yogyakarta, in Central Java, Indonesia. The social media platform, Facebook, was the main medium used to facilitate interaction and exchange concerns among respondents in their efforts to motivate cessation of cigarette smoking among fellow students. A quasi-experimental study approach was used with a pre-test and post-test control group using non-probability purposive sampling method. Thirty-two students participated in the study divided into either a control or experimental group. Using the Facebook platform, the experimental group received online self-help twice a week over the course of almost three weeks from 20 April to 7 May 2015, involving online discussion and assignments. Data were collected by using the valid (r=0,666) and reliable (r=0,846) Richmond Test motivation questionnaire. Analysis of the data was undertaken using the Wilcoxon test and the Mann-Whitney test. The intensity of use of an online SHG among respondents was 50%of the total time they should involved in the program. Following the intervention, there was no significant improvement of motivation among the experimental group (p>0, 05, t=0,527). Similarly, after the intervention, there was no significant improvement in motivation between the control group and the experimental group (p>0, 05, t=0,058). In terms of gaining and improving motivation to quit smoking among high school students, the study found participants in the online SHG were not as effective compared with those who did not take the program in terms of changing the respondents- behavior. This finding might be attributable to the low participation level of respondents. Further research is required with higher participation of research subjects to develop more interactive and longer-term interventions. This will help facilitate cost-effective social media-based smoking cessation campaigns.

Keywords: online self-help group, smoking cessation, Social Media, Facebook, motivation

Topic: International Symposium of Engineering, Technology, and Health Sciences

Link: https://ifory.id/abstract/MeAXCnq2EtPZ

Conference: The 3rd International Conference on Sustainability and Innovation (ICoSI 2019)

Plain Format | Corresponding Author (Dianita sugiyo)

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