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The purpose of this research is to explain the influence and advantages of artificial intelligence in the automotive industry. This research uses descriptive research method where data is obtained from existing facts. In this 4.0 industrial era Artificial Intelligence (AI) has developed and is able to give the computer the ability to predict results based on input data, this is called "Deep Learning" where this technology allows computers to make their own decisions to be executed by other components quickly. This technology combines algorithms with artificial neural networks that allow computers to understand complex and abstract concepts. The incorporation of technology components in the industrial era 4.0 can produce an autonomous car that can navigate the highway with a decided scenario. Artificial Intelligence has been applied to Driverless Cars today with application of crash-avoidance systems and intelligent parking assistance.. The results of the research were obtained because the increase of human needs in the era of technology industry 4.0, so some companies developed driverless cars technology.