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Conceptual understanding is one of the important things in physics learning. Many factors affected the conceptual understanding of students; one of them was the book. Based on data from the implementation of a questionnaire on junior high school students, their learning resources (books, etc.) have not been able to help them in understanding the concept of physics. Moreover, some abstract concepts in physics make them more difficult to understand physics. This study aimed to develop an electrostatic teaching material-oriented conceptual understanding for junior high school students. We use the ADDIE model, i.e., analyze, design, development, implementation, and evaluation. The result of this study shows that the teaching material is feasible to use in learning based on the feedback from students and validators.