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The need of cut flower has increased.This study aims is to observe the need of business strategy needed by the farmers. The objectst are a farmer that join a farmer group in Yogyakarta. There are 30 farmers join the group who develop a strategy that could bring more business chance. Production activities will improve and have an impact on farmers if supported by government policies that not only support internal activities but are also able to face challenges from a lively external environment. Using SWOT analysis there are some suggestions to develop. The strategies aregrowingassistance, upholding networks, and escalating marketing market.