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TOURIST PREFERENCES FOR THE DEVELOPMENT OF HERITAGE TOURISM IN THE KOTA LAMA
Dyah Maya Nihayah, Fafurida, Nurjannah Rahayu Kistanti

Universitas Negeri Semarang


Abstract

The tourism industry is one of the economic sectors that can cause multiplier effects for the regional economic growth. Kota Lama is a cultural heritage that must be sought for preservation. Good planning is needed to develop it as a tourist destination. The purpose of this study is to find out the tourist preferences that are very important as an evaluation to find out the market demand for heritage tourism. This research is an exploratory study with mix methods. The data used are primary data obtained from interviews and questionnaires to tourists. Data was taken by purposive random sampling method and analyzed by quantitative descriptive method. There are five aspects which a region can become tourist destinations, that are aspects of attractions, accessibility, facilities and promotions and information. The result shown that Kota Lama as a heritage tourism has fulfilled all aspects as heritage destinations. The tourism-s perception will be able to support its development policy. Coordination with the community and tourism stakeholders is needed because tourist satisfaction is a determinant of the success and sustainability of heritage tourism

Keywords: preference, tourist, development, heritage tourism

Topic: Sustainable development

Link: https://ifory.id/abstract/PHFvKCrmxqY7

Conference: International Conference on Economics, Business and Economic Education Science (ICEBEES 2019)

Plain Format | Corresponding Author (Dyah Maya Nihayah)

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