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This paper centrally focuses on developing social emotional based learning to strengthen the character of students in facing challenges in this era. The development of learning models in improving and strengthening the character of students requires collaboration from various parties. Based on the results of observations made, one of the problems that occur in educational institutions is the difficulty of a teacher applying a learning model that fits the needs of students in the digital era like today. The demands of the age and increasingly fierce competition require students not only to be proficient in terms of knowledge but also social and emotional skills in interacting with each other. The lack of awareness of teachers and parents in understanding learning methodologies - especially in this industrial era 4.0 - is of particular concern to the author. The focus of the subjects in this study were students with a birth span between 1995-2004 or a familiar one called generation Z. Generation Z is a generation after the Y generation, known as the millennial generation, where they are accustomed to technology. Moreover, this generation lives in the industrial era 4.0 which all leads to digitalization and automation. While recent studies have given analysis that one of the challenges that will be faced by the Z generation in the present era is the demand to think and act fast. So, the 4C criteria: critical thingking, creative, communication and collaboration should be the main study in the learning process in school. My constructive argument is on the aspect of the ability to be able to collaborate and communicate, someone needs social emotional intelligence. This is the main cause because this intelligence is one of the factors that play an important role in facing global competition. Of course, it is a joint task in developing social emotional learning (SEL) among the community, especially in generation Z. The development of SEL requires collaboration between various parties, namely parents at home, educators in schools, the community and government (in this case the Ministry of Education and Culture).