THE EFFECT OF VISUAL MERCHANDISING, SALES PROMOTION AND POSITIVE EMOTION OF CONSUMERS ON IMPULSE BUYING BEHAVIOR
Christina Catur Widayati, Hapzi Ali*, Dudi Permana and Muklis Riyadi
Universitas Mercu Buana
Abstract
Keywords: Visual Merchandising, Sales Promotion, Positive Emotion, Impluse Buying
Topic: Marketing Management
Link: https://ifory.id/abstract/PUjLkdTrXx7w
Conference: The 4th International Conference On Management, Economics And Business (ICMEB 2019)
Plain Format | Corresponding Author (Christina Catur Widayati)
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