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The purpose of this research is to enable a business to have access to amount larger data, and some of that infromations are comes from an e-commerce business. Authors using literature review method to describe how big bata Analytics can affect to an e-commerce business. Big Data is a good asset for sales and marketing, because there is a valuable information from tons of data. The result from this research are Big Data improved shoping experiences, customer satisfaction, and increase sales. The conclusion of this study Big Data Analysis in E-commerce can help improve customer experience and help make the right decisions in business.