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This study intends to find out the effect of advertising on existing products in supermarkets, especially in the area of West Bandung. The method used in this study is qualitative research. The results of the research can be in the form of strategies used by the Supermarket in attracting interest from consumers through mass media. The results of this study, researchers have assumed that there is an influence in advertising through mass media and can increase buyer interest in the supermarket by issuing promos that are quite tempting consumers. The conclusion obtained in this study is that there is an influence in advertising supermarket products through mass media and can attract consumers in the supermarket.