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The purpose of this study shows the impact of investment behavior of generation X, Y, and Z on accounting information used to obtain optimal returns according to each individual investor. Generation X tends to use the investment strategy of "buy and hold" State-Owned and Private Enterprises shares. Generation Y tends to use the "top-down" strategy of private stock prices, sometimes State-Owned Enterprises shares but are often sold if they have a small profit. Generation Z tends to "momentum" the prices of State-Owned and Private Enterprises. The experiment and Focus Discussion Group. The generation X, Y, and Z prefer to see Accounting Information to choices stock of the firm after that use technical analysis to buy or sell that stock.