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Social Media is one of powerful tool for marketing the product but the nature of social media is a chatting media or open publish news. Only people who are connecting as a member of friend of social media can get the information and sometimes abundantly information can cover and lose the important information. On the other side, market place familiar as virtual shop which is small business can make many virtual shop with many offering product. However marketplace need tools to direct people to it. One virtual shop has to compete globally to hundreds virtual shop in marketing and promoting the shop and its product. The research goal are firstly finding good strategy for online marketing using social media and market place and the second is to find dominant variables which drive consumer to purchase product from online marketing. The result show there is still need human contribution in online marketing and there are three dominant variables to drive consumer to purchase product from online market.