KEPUTUSAN PEMBELIAN TRANSPOTASI ONLINE: MODIFIKASITECHNOLOGY ACCEPTANCE MODEL (TAM) (StudiKasus pada Aplikasi Mobile Traveloka di Kota Malang)
Dr. Sunaryo
Fakultas Ekonomi dan Bisnis
universitas Brawijaya
Abstract
Keywords: perceived ease of use, perceived usefulness, sales promotion, purchase decision
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/QzDcx8EAqe9w
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
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