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The purpose of this study is to analyze the production and distribution system from dairy farms in Mojosongo, with purposive sampling from existing cattle rancher group. Based on the research data, the output product of dairy farming is milk, meat, cow dung, breeding, fertilizer and also biogas. Each of these outputs has its own share and market segmentation. One of potential product is dairy milk which can be absorbed by consumed directly, industry of dairy milk processed, and the hospitality industry.