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ABSTRACT This study aims to analyze the effect of Transit Oriented Development (TOD) location, promotion, and company image on purchasing decisions. Apartmen Signature Park Grande, East Jakarta. The population in this study were consumers of Signature Park Grande Apartments. The sample used amounted to 100 consumers Signature Park Grande Apartments, calculated by Accidental Sampling (Convenience Sampling). The sampling method uses Non Probability Sampling. The method of collecting data uses the survey method, with the research instrument being a questionnaire. Data analysis method uses Partial Least Square (PLS). Research shows that the location of Transit Development (TOD) is not significant to purchasing decisions. Promotion has a significant effect on purchasing decisions. The companys image determines the significance of the purchasing decision.