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This study looked at the influence of Online Consumer Review on Youtube social media against influence on their Subscriber. Social media enables its users to produce media content in the form of text, video, and music using web technologies and pass it on to other users. An Online Consumer Review is identical to the Youtube social media. This phenomenon can also be seen in the context of the digital media industry. Currently some of the cosmetics industry trust its products for review by influencers via social media. This research uses the Elaboration Likelihood Model. The purpose of this research is to find out how big the Online Consumer reviews can influence in the decision-making process of the purchase as well as to find out how big the Attractiveness, Trustworthiness, Expertise. The methods used in this study with the study of quantitative descriptive technique of collecting data obtained through the dissemination of questionnaires to 300 subscriber. The results can be concluded that influencers have considerable impact on subscriber them. Subscriber see that influencers is a reliable source so that followers are willing to try the product being promoted.