A Model of Consumer Behavior Analysis Using the Push Pull Mooring Approach in Dual-Channel Apparel Retailer
Erwin Widodo (a*), Olyvia Novawanda (a), Bambang Syairudin (a)
a) Department of Industrial Engineering, Faculty of Industrial Technology, Institut Teknologi Sepuluh Nopember, Surabaya 60111, Indonesia
*erwin[at]ie.its.ac.id
Abstract
Keywords: Dual channel supply chain; Switching intention; Push pull mooring; Structural equation modelling
Topic: Industrial Engineering
Link: https://ifory.id/abstract/RpmyBUZQCrPx
Conference: Broad Exposure on Science and Technology (BEST 2019)
Featured Events
Embed Logo
If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):
<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>
Site Stats