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The sustainability of business activity is determined by the existence of all elements involved in business activity. Alignment of each component involved in business activities can be determined by identifying supporting factors based on activities in each business chain that occurs. This study aims to determine the supporting factors for the optimality of supply chain performance of brown sugar business activities using the supply chain management approach and supported by the analytical hierarchy process method in determining criteria that support brown sugar business activities. Based on the results of research on the supply chain of brown sugar business activities, to support the sustainability and optimality of supply chain performance the brown sugar business on the elements involved in the brown sugar business consists of several factors including product quality, the cost of purchasing brown sugar raw materials, and accuracy and the suitability of the number of shipments that are in accordance with the request.