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Abstract. New media helps all aspects of society well. The formulation of the problem of this research is how the influence of electronic word of mouth, brand trust, brand loyalty towards the new media literacy of the community. The concept is new media in electronic word of mouth, brand trust, brand loyalty and new media literacy. Method used quantitative with multivariate analysis. Research respondents are Youtube users on a product. Validity and reliability of the research is good, it can proceed to the next stage. Reflections are from the descriptive results of all the variables that have a positive dominant value. Multivariate in this study went positive. Alternative hypothesis of all independent variables on new media literacy has a positive effect. This means that this research is consistent with previous research toward positive influences. There is the influence of electronic word of mouth, brand trust, brand loyalty towards the publics new media literacy in using Youtube. Conclusion is positive. Suggestion is to use new media in subsequent research and reflect on the concept of research in technological development to make new contributions in the development of technology and the social side of society.