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Innovative learning in mathematics can be doing through an approach called ethnomathematics. Application of ethnomathematics is focus to relate the material being taught with student condition in real life and encourage student to make connections between their knowledge with their application in the daily life. This paper aim to describe the application of ethnomatematics in the learning of geometry at Junior High School level. This paper uses literature study and experiment. The shapes of ethnomathematics are various results from mathematical activites that people have and develop in their community, including the mathematical concept in cultural heritage in the form of temples and inscriptions, pottery and traditional equipment, batik motifs and borders, traditional games, a local unit, and some activities that already become a culture in society. Ethnomathematics can be applied for teaching mathematics in junior high school level because this enables students to relate learning mathematics in school with their activities in their daily life. Students can easily think about mathematics because they know the application and the benefit of learning mathematics, especially in geometry learning.