The Impact of Country Image and Celebrity Endorser Strategy on Purchase Intentions
Laras Antania Hanjani, Daniel Tumpal PhD
University of Indonesia
Abstract
Keywords: Country image, cognitive country image, affective country image, celebrity endorser, purchase intention
Topic: Management
Link: https://ifory.id/abstract/U3x2kbp4aVZq
Conference: International Conference on Economics, Business and Economic Education Science (ICEBEES 2019)
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