Indonesia Conference Directory

Public Relations plays essential role to maintain mutual understanding between cooperation and its dynamic enviroment. Many activities can be done by PR officer, especially Corporate Social Responsibility (CSR) as a breakthrough rule of the game and business ethic in which companies are accounted for. There are at least three overlapping waves: good corporate governance; corporate citizenship and triple bottom line; and business and human rights as the latest wave relased by United Nations. Based on these waves, this research will analyze CSR program carried out by PT Sarihusada Generasi Mahardhika Indonesia and Int3Tree Malaysia. This research method uses case study methods and belongs to the type of qualitative descriptive research. Indepth interview will be done as the primary data and would highlight the laws and ethic issues that implemented between those company.The results show that there are any difference regulation between Indonesian and Malaysian government to conduct CSR program. These differences makes each company made different ethical implementation. Thus, Indonesian company still on secondary waves, corporate triple bottom line. On the other hand, Malaysian company move on to business and human rights.