ANALYSIS OF CO-BRANDING STRATEGY TO IMPROVE COMPANYS COMPETITIVE POWER (Case Study on Walls Selection Oreo)
Saefudin Zuhdi, Bambang Hengky Rainanto, Dewi Apriyani
Institut Bisnis dan Informatika Kesatuan, Bogor
Abstract
Keywords: strategi co-branding
Topic: Business Process in Digital Era
Link: https://ifory.id/abstract/UaX8LH2bhdxY
Conference: International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)
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