Indonesia Conference Directory

The aims of this research is to contribute to literature and the conceptual model of the influence of product attribute and smart word of mouth on decision to visiting domestic tourists. The sample of this research was domestic tourists in Pampang Village, Samarinda. The number of samples examined was 120 samples. The purposive sampling technique was used to the data collection methods. The results of this study showed that product attributes had significant effect on decision visiting. WOMs had significantly effect on decision visiting domestic tourists. The result will expect to build Samarinda tourist increase