Indonesia Conference Directory

<< Back

Digital Platform Utilization for Indonesian Marine Products Marketing: A Study Case on Aruna Indonesia
Adrie Frans Assa, Gidion Putra Adirinekso

Krida Wacana Christian University
Faculty of Economy
Jl. Tanjung Duren Raya No.4, RT.12/RW.2, Tj. Duren Utara, Kec. Grogol petamburan, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 11470
+62 81294647842


Marine products is one of main contributors to maritime economy in Indonesia, but marine product industries- contribution to the GDP and coastal community welfare in Indonesia are considered low. Aruna Indonesia is a start-up that links fishermen as individual and cooperatives with the end buyers through the utilization of Information Technology (IT). Fishermen place their products on Aruna Indonesia website thus the end buyers can order the products online. Aruna Indonesia establishment is seen as one of mushrooming phenomenon of e-commerce in Indonesia, as well as the solution to marine products closed distribution chain problems. Fishermen as Aruna Indonesia partners require the engagement and support in e-commerce. The problem identification of this study is how significant is the digital platform towards marine products marketing to support fishermen welfare in Indonesia. This research uses qualitative method with interview and literature study data collection. Research result shows that the utilization of digital platform can ease and enlarge marine products marketing and increase the fishermen welfare as partners.

Keywords: digital platform, marine products, marketing management

Topic: Marketing


Conference: Annual International Conference on Management Research (AICMAR 2019)

Plain Format | Corresponding Author (Adrie Frans Assa)

Featured Events

<< Swipe >>
<< Swipe >>

Embed Logo

If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):

<a target="_blank" href=""><img src="" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>

Site Stats