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The purpose of this research is to identify the development of business on social media and the benefits of social media in online business. The method used in this study is a descriptive method to describe the situation associated with several variables examined. The results of this research are to make it easier for consumers to shop on social media and the benefits generated by social media for entrepreneurs. This research was conducted by discussing the ease of using an online store application that will be carried out by businesses using social media technology.