Indonesia Conference Directory

There is internet as a key factor of 4.0 industrial era. It provides opportunities for sport industry to develop well. However, the important issue is how to manage the sport industry to be adaptable with 4.0 industrial era. This study aims to inquire the perspective of sport entrepreneurs on managing their industry in 4.0 industrial era. This was a mix methods study which was conducted by survey and interview methods. There were sixteen sport entrepreneurs from many five provinces in Indonesia. Each of them have filled the questioner about sport industry in 4.0 industrial era and interviewed by semi structured interview method. The results show that the 4.0 industrial era influences the sport industry well, particularly on the management and marketing. However, the innovation is not influenced dramatically due to specific and unique product of each sport industry. In conclusion, there must be a new strategy to be applied in the management and marketing of sport industry in 4.0 industrial era.