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YOUNG CONSUMER PREFERENCES OF THE HOUSING ENVIRONMENT IN MAKASSAR CITY
Suci Anugrah Yanti (a*), Slamet Trisutomo (a), Mimi Arifin (b)

a. Regional Development Planning Study Program. Graduate School of Hasanuddin University.
Kampus Unhas Tamalanrea. Jalan Perintis Kemerdekaan KM. 10. Makassar, South Sulawesi.
*email: suciayanthy.say[at]gmail.com
b. Urban and Regional Development Study Program, Faculty of Engineering. Hasanuddin University.
Kampus Unhas Tamalanrea. Jalan Perintis Kemerdekaan KM. 10. Makassar, South Sulawesi.


Abstract

Abstract Increasing the number of residents (youth) who move in urban areas triggers various problems, one of which is the problem of providing housing. This study aims to look at the preferences of young consumers towards the residential environment residing in the city of Makassar. The research approach used is a quantitative approach with the analytical method used is factor analysis to reduce several indicators in a number of variables such as the physical condition of housing, accessibility, facilities, infrastructure and social environment around the housing into a set of indicators that represent the preferences of young consumers. This research was conducted in Makassar City with a sample of 350 respondents. Sources of data obtained from library research and interviews using data collection tools, namely questionnaires. The results showed of 23 indicators (indicators of type of house, house design, house price, type of house, location of house, availability of public transportation, proximity to the city center, proximity to workplaces, educational facilities, health facilities, trade facilities, sports facilities, facilities green open space, water availability, electricity availability, telecommunications availability, security guards, neighboring environments, availability of fences / bars / walls, noise disturbances, air pollution disturbances and road physical conditions) related to preferences reduced to 8 indicators, namely indicators of water availability, electricity availability and the availability of telecommunications, the ease of obtaining public transportation, the distance of proximity to the city center, the distance of proximity to workplaces and sports facilities and prices summarized in three factors / components (infrastructure components, accessibility and sports facilities, and price components).

Keywords: Preference, Young Consumers, Housing Environment, Makassar City

Topic: Urban & Transportation Sustainability

Link: https://ifory.id/abstract/VwhbH4Xvta3P

Conference: The 2nd International Conference on Global Issue for Infrastructure, Environment, and Socio-Economic Development (GIESED 2019)

Plain Format | Corresponding Author (Amanda Pricella Putri)

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