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ANALISIS FITUR – FITUR PADA APLIKASI PERBANKAN SELULER YANG MENDORONG TERBENTUKNYA KETERIKATAN PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT KELANJUTAN PENGGUNAAN (Studi pada Pengguna Aplikasi Perbankan Seluler di Kota Semarang)
Dina Yulita Husada (a), I Made Bayu Dirgantara (a*)

Universitas Diponegoro Jl. H. Prof. Soedarto, SH., Tembalang Semarang 50275 Indonesia
*imadebdirgantara[at]gmail.com


Abstract

The growing popularity of mobile technologies and applications, lead many companies to develop relations with consumers through mobile applications, include banking industry with their mobile banking application. Thereofere, it is important to understand how to design applications based on consumer preferences.This research aimed to analyze which features of mobile banking can driven customer engagement and lead to continued intention to use of application in Semarang city. This research used 150 respondents as mobile banking application users in Semarang. The sampling method used a non-probability sampling method with a purposive sampling technique. The Collecting data used quantitatif method with questionnaire media. This research examines the hypothesis by using Structural Equation Modeling (SEM). The findings show that functionality, design interface, interaction and information quality featureshave a positive and significant relationship on customer engagement (as an intervening variable) and customer engagement has a positive and significant effect on continues intention to use.

Keywords: Functionality, Design Interface, Interaction and Information Quality, Customer Engagement, Continued Intention to use.

Topic: Manajemen Pemasaran

Link: https://ifory.id/abstract/Vwqup6RnUTCA

Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)

Plain Format | Corresponding Author (I Made Bayu Dirgantara)

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