ANALISIS FITUR – FITUR PADA APLIKASI PERBANKAN SELULER YANG MENDORONG TERBENTUKNYA KETERIKATAN PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT KELANJUTAN PENGGUNAAN (Studi pada Pengguna Aplikasi Perbankan Seluler di Kota Semarang)
Dina Yulita Husada (a), I Made Bayu Dirgantara (a*)
Universitas Diponegoro Jl. H. Prof. Soedarto, SH., Tembalang Semarang 50275 Indonesia
*imadebdirgantara[at]gmail.com
Abstract
Keywords: Functionality, Design Interface, Interaction and Information Quality, Customer Engagement, Continued Intention to use.
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/Vwqup6RnUTCA
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
Plain Format | Corresponding Author (I Made Bayu Dirgantara)
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