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The development of communication technology further facilitates the flow of information exchange. The number of users who make this social network grow becomes a medium for doing business. Researchers want to know social media as an online business media when used as an online business communication medium. Data analysis techniques in this study are descriptive methods, namely data that contains words and images. In the results of the study showed that social media is not only a medium of learning in online business, but also as a medium for communicating with potential customers. Besides that it also provides extensive information for online business people. As a result of this research, social media is a social network that allows it to be maximized as a medium for doing business online. This role as a promotional media is considered effective.