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This study discusses about the business development strategies, which in this study were conducted at Tarlac Agriculture University (TAU) Mushroom Production. The aims of this research is to study the appropriate business development strategies in determining a business competitive strategy with using the SWOT analysis methods and than making strategic decisions that are appropriate for the TAU Mushroom with using AHP. This research used a quantitative approach methods to the type of descriptive research that uses SWOT analysis and AHP as an analysis tool. Based on the results of a SWOT analysis of internal and external factors in the TAU Mushroom Production, an alternative strategy was chosen for the development of the TAU Mushroom Production is the SO (Strength Opportunity) strategy, as a strategy that maximizes business power to take advantage of opportunities. The results of the formulation the strategy from the SWOT analysis are then determined by using AHP priorities, so based on the results of the analysis, the priority of the TAU Mushroom Productions business development strategy is (1) proposing to stakeholders not only to provide capital assistance but also training to Improve Workforce Capability in using current technology, such as the use of technology in financial systems, etc. with a weight (0.353) (2) Establish cooperation with business partners, not only in the field of training, but also in cooperation in the field of production and marketing with a weight (0.223), (3) Doing product innovation, in order to expand the marketing reach of products with weights (0.216) and (4) Improving the Quality of Fungi produced, by switching to using appropriate technologies or shifting to semi-modren with weights (0.208)